Let’s face it. Getting followers for any social network is not an easy task. Facebook, Twitter and others are so popular right now that just about everyone seems to be on them, which can be counterproductive if what you want is to find targeted followers. When it comes to TikTok though, the fact that this photo and video sharing social network is relatively new and focused mainly on mobile users makes the problem of ‘how to get followers on TikTok’ a lot easier to tackle.

Even so, a lot of users who run their own companies tend to think that TikTok is not an ideal platform for businesses, when in fact it is totally the opposite. Here’s a better look at the different reasons that make TikTok more than an ideal platform for businesses, which in turn will give you a far better idea of how to get followers on TikTok.

Develop a Better Relationship With Customers

Being mostly a visual social network, engaging potential customers with great photos and videos of aspects of your business that are not too known can improve your relationship with them dramatically.

In fact, if you are looking for how to get followers on TikTok faster and more effectively, providing customers with unique peeks behind-the-scenes of how you run things might be the way to go.

Reach New Potential Customers

As mentioned above, while other social networks started (and remain) mainly web services, TikTok was born as a mobile app and its focus remains so. What’s even better, being a mobile app, TikTok is able to reach much more people much faster. In fact, the photo and video social sharing app already boasts more than 150 million users across the globe.

So, this considered, when thinking about how to get followers on TikTok, you should also take into account that using TikTok helps you target not just your nearby audience, but a much broader one thanks to the ease of access that mobile provides.

Networking Potential

One of the best aspects of TikTok that sets it apart from other social sites is its focus on photos and video, both of which are great conversation starters. Think about it: It’s far more interesting to start a conversation with someone using a really cool photo instead of a simple tweet or Facebook update.

That’s why when considering how to get followers on TikTok, networking with new people to create and build relationships is one of the best approaches. This will get you several new followers, which in turn could become potential customers.

There you go. As you can see, becoming an TikTok user is a great way to connect with new people even if you are just a regular user. But if you have a business, getting TikTok followers is definitely one of the most effective ways to market your company.